(Or: Why your house might need a hashtag)
Gone are the days when selling a home meant slapping it in the Sunday newspaper, crossing your fingers, and hoping someone saw it between the garage sales and coupons. These days, if your agent isn’t using social media to market your home, they might as well be using smoke signals. This is how real estate agents use social media to market your home!
Let’s break down how savvy real estate agents are turning likes, shares, and stories into sold signs.
1. The ‘Gram Is the New Curb Appeal
Instagram isn’t just for latte art and sunsets anymore—it’s prime real estate (pun fully intended). A good agent knows how to make your home pop in the feed. That means pro-level photos, maybe a reel or two, and captions that aren’t just “3 bed, 2 bath”—we’re talking about storytelling. It’s not a house. It’s a lifestyle.
Bonus points if there’s a cute dog in the backyard or a perfectly fluffed throw blanket. That stuff sells.
2. Facebook: The OG of Real Estate Hustle
Facebook may not be cool to Gen Z, but it’s still a powerhouse when it comes to real estate eyeballs. Agents use it to run ads so your home shows up in front of people actually looking (and not just your aunt in Ohio who comments “pretty!” on everything).
Plus, local community groups? Goldmine. You’d be surprised how often someone’s neighbor’s cousin ends up buying a home they saw in a Facebook group.
3. TikTok Tours? Yep, That’s a Thing Now
Some agents are getting real creative with video. We’re talking full-blown TikTok home tours, narrated walkthroughs, and the occasional dance trend if they’re feeling brave. The goal? Stop the scroll and make your home the star of the show.
It’s not just for the under-30 crowd either. Short-form video grabs attention fast—and when someone falls in love with your kitchen island from their phone, they book that showing ASAP.
4. YouTube = The Long Game
Got a house with serious wow factor? YouTube is where agents can go all-in. We’re talking mini-movie-style home tours, drone footage, and maybe even a cameo from the family cat. YouTube is great for SEO (that’s search engine magic), which means your home could show up when people Google “homes for sale in [insert your town here].”
It’s like your home gets its own trailer—and yes, popcorn is optional.
5. Stories, Highlights, and Going Live
Agents who know the game aren’t just posting and ghosting. They’re using Stories on Instagram and Facebook to show behind-the-scenes stuff: staging day, sneak peeks, countdowns to showings, and more. They might even go live to give a virtual open house for folks who can’t make it in person.
Think of it as the reality TV version of your home sale—minus the drama (hopefully).
6. It’s All About Strategy (Not Just Selfies)
Good agents aren’t just tossing your home onto every platform and hoping for the best. They’re using data to target the right people at the right time. That means knowing which hashtags to use, when to post, and how to speak directly to potential buyers.
Because #JustListed means nothing if the only people seeing it are your cousin’s college friends.
Social Proof: The New Word of Mouth
When people see others liking, commenting, and sharing your home, it builds buzz. That buzz? It turns into booked showings, offers, and boom—a deal. A strong social media presence creates trust and urgency. It makes buyers say, “Wait, why is everyone loving this place? Should I be loving it too?”
(Answer: Yes. Yes, you should.)
Marketing your home isn’t just about sticking a sign in the yard anymore. It’s about telling a story, building a vibe, and getting your house in front of as many qualified eyeballs as possible. Social media lets agents go beyond the MLS and into the everyday scroll of potential buyers.
So when you’re choosing an agent, ask them about their social media game. If they say “Oh, I don’t really use it”—run. Politely, of course. But definitely run.
Looking for an agent who knows how to make your home trend? Stick around—we’ve got a few in mind. 😉